Nutrition · Health · Wellbeing

Making better
food normal.

Meet three practical nutrition innovations for India: Heart Salt for substantially less sodium, Type 2 for high-fibre sweetening, and Bush Gold Australian Manuka Honey.

Explore products ↘ Why Kapman →

Kfor everyday
better choices

01HealthMeaningful improvement

02TasteNo compromise

03TrustHonest by design

Better for your family. Honest about what is inside. Designed for India.

01 / Products

Better choices for everyday kitchens.

Less of what India needs less of.
Without losing what people love.

Made in Australia 01

Heart Salt promotional card: 56% less sodium than regular salt

56%less sodium than
regular table salt

Real sodium reduction.
Remarkably familiar taste.

Heart Salt combines 55% potassium chloride with 45% sodium chloride. Taste testing shows it performs like the table salt people already know—making a meaningful change easier to keep.

Everyday cookingAt the tableFood applications

Explore Heart Salt →

People with kidney conditions, high potassium levels, or medicines that affect potassium should seek medical advice before using potassium-based salt substitutes.

Australian food innovation 02

Type 2 Protein Sweetener Australian retail box with 40 sachets — Australian retail packaging shown for reference. Confirm the current formulation, label and supply format with Kapman.

~80%dietary
fibre

A smarter sugar replacement.
For better food products.

A functional, high-fibre ingredient that delivers sweetness and a clean, sugar-like taste. Approximately 80% dietary fibre, with no sugar alcohols. Explore Indian sweets, bakery, dairy, beverages and snacks with our B2B team.

FoodBeveragesBakery & sweets

Explore Type 2 →

Final nutrition, fibre and sugar claims depend on the recipe, serving size and applicable Indian regulations.

100% Australian Manuka Honey03

BUSH GOLD

MGOstrengths for different
market requirements

Australian origin.
Measured Manuka strength.

Grown and packed in Australia, Bush Gold brings authentic Australian Manuka honey to India across MGO strengths suited to different market requirements.

Product of AustraliaHACCP certifiedBPA-free pack

Explore Bush Gold →

Reference packaging shown. MGO strength and pack format can be selected for the market. Honey is not suitable for infants under 12 months.

Three different products. One shared standard.

Meaningful improvement must still work in the foods, drinks and kitchens people use every day.

02 / Type 2 FAQ

Product information for manufacturers.

Understanding Type 2.
Without the jargon.

Type 2 product information for food manufacturers and distributors.

Request current technical specifications and validate performance in your finished product. This information is not medical advice.

01What is Type 2?

Type 2 is a functional, high-fibre sugar replacement ingredient for food and beverage manufacturers. It is designed to deliver sweetness and a clean, sugar-like taste, with approximately 80% dietary fibre.

02Does Type 2 contain sugar alcohols?

Type 2 contains no sugar alcohols: no erythritol, maltitol, sorbitol or other polyols.

03What are the taste and digestive tolerance characteristics?

Type 2 is formulated to provide no bitter aftertaste and no laxative effect associated with polyols. These are ingredient-level descriptions, not a guarantee of every individual response. Evaluate taste and tolerance in the intended formulation and serving size.

04Can Type 2 be used in products for people managing sugar intake?

Type 2 can be used in reduced-sugar product development for people managing their sugar intake. Suitability of a finished food depends on the full recipe, portion and individual dietary needs. Type 2 is a food ingredient, not a medicine, and is not intended to diagnose, treat, cure or prevent diabetes or any medical condition. Individuals with diabetes should follow advice from their healthcare professional.

05Which food and beverage applications can be explored?

Applications include Indian sweets; bakery and desserts; dairy and ice cream; beverages; and biscuits and snacks. Examples include laddoo, kaju katli, gulab jamun, cakes, cookies, pastries, yogurt, flavoured milk, juices, ready-to-drink beverages, rusks and nutrition bars.

06How can manufacturers obtain technical and commercial information?

Contact hello@kapman.in for current technical information, formulation support and commercial-volume pricing. Request the current ingredient specification, label, recommended usage and application guidance before production trials.

03 / Purpose

The gap is not “healthy food”.

The gap is trusted,
everyday improvement.

“

Indian consumers should not have to choose between health, taste and trust.

Too many health-positioned products feel niche, medicinal, expensive or difficult to understand. Too many mainstream products deliver familiarity without meaningful nutritional progress.

Kapman exists in the space between those two worlds: familiar categories, intelligently redesigned with better formulation, clearer evidence and a deep respect for how India actually eats.

Healthy, but…

does it taste right?

Better nutrition only matters at scale when people genuinely want to keep choosing it.

Tasty, but…

is it meaningfully better?

We look for measurable improvement—not vague wellness language or fashionable claims.

Trusted, but…

can every claim be explained?

Ingredients, benefits and limitations should stand up to scrutiny, not hide behind packaging.

04 / Platform

Start focused. Build for breadth.

One innovation platform.
Multiple ways to improve everyday nutrition.

Everyday better choices

Small improvements.
Repeated every day.

High-frequency food categories where better formulation can create meaningful cumulative impact without changing familiar habits.

Sodium reductionBetter sweeteningStaplesConvenience foods

Functional nutrition

Clear purpose.
Easy to understand.

Nutrition designed around real usage occasions, with benefits that can be explained simply and supported responsibly.

HydrationFibreGut supportProtein-enabled foods

B2B innovation

Science that can
travel further.

Selected formulation, co-development and commercial partnerships that help better nutrition reach consumers through established industry channels.

Co-developmentWhite labelTechnology applicationsManufacturing partnerships

05 / Product discipline

A product has to earn its place.

We do not believe marketing can fix a weak product.

Need

Does it solve a real problem in a frequent behaviour, large category or clear unmet need?

Taste

Will people repurchase it without feeling they are being punished for choosing better health?

Evidence

Are the benefit, ingredients and claims scientifically supportable, clear and responsible?

Economics

Can price, quality, supply and scale work in the Indian market—not just on a presentation slide?

Our no-go rule

A failure of taste, evidence, quality or trust is a product problem—not a marketing challenge.

06 / Trust

Trust must be
operational,
not cosmetic.

Transparency is more than a clean-looking label. It is the discipline to explain what is inside, why it is there, what the product does—and what it does not claim to do.

Plain-language labels

Benefits, intended use and relevant limitations explained clearly.

Evidence behind claims

Claims linked to appropriate testing, literature and regulatory review.

Ingredient context

Practical explanations without fear marketing or ingredient sensationalism.

Quality by design

Supplier standards, repeatable specifications, testing and traceability.

THE KAPMAN TRUST TEST

Could we explain every claim and ingredient to a sceptical parent, scientist and regulator at the same table?

07 / Built for India

Science only matters when it works in real life.

Indian tastes.
Indian kitchens.
Indian realities.

Great nutrition innovation cannot be copied and pasted from another market. It has to work with local tastes, price points, formats, regulation, supply chains and everyday habits.

Taste first

Healthier should still feel familiar and enjoyable.

Practical pricing

Innovation has to move beyond a tiny premium niche to matter.

Local capability

Build toward Indian sourcing, manufacturing and innovation where quality and economics support it.

Scale with discipline

Launch fewer products, learn quickly, and expand only when the evidence is there.

Our manifesto

Better food.
Backed by science.
Built for India.

We will make everyday food intelligently better. Taste should not be the price of health. “Healthy” must mean something measurable. Every ingredient deserves an honest explanation. Science matters only when it works in real kitchens and at real price points. Trust will be earned batch by batch, claim by claim and decision by decision.

08 / Connect

Building what comes
next in everyday nutrition.

Kapman Private Limited is building its product and partnership ecosystem across nutrition, consumer health, food technology and manufacturing.

Making betterfood normal.

Less of what India needs less of.Without losing what people love.

Real sodium reduction.Remarkably familiar taste.

A smarter sugar replacement.For better food products.

Australian origin.Measured Manuka strength.